# GEO Audit

URL: https://dotbold.co.uk/geo-audit/
Publisher: Bold Marketing
Last updated: 2026-11-03

> Bold Marketing's free GEO (Generative Engine Optimisation) audit checks whether AI models such as ChatGPT, Claude, Gemini, Perplexity and Copilot can access, understand and trust a business website. It reviews AI crawler access, llms.txt, organisation schema and sameAs links, citable content and freshness, and asks an AI assistant what it currently knows about the business. It returns a score out of 100 and the top fixes.

Free GEO audit

## Does ChatGPT recommend you?
Generative Engine Optimisation (GEO) is how you get recommended by ChatGPT, Claude, Gemini, Perplexity and Copilot when people ask for a business like yours. Our free GEO audit checks whether AI models can access, understand and trust your brand.

## Get your free GEO score
Free instant check: can ChatGPT, Claude, Gemini and Google AI find, read and recommend your website?
What we check

## What the GEO Audit covers
Also try our free AI SEO Audit and AEO Audit.
AI crawler accessGPTBot, ClaudeBot, PerplexityBotWhether your robots.txt lets AI search and assistant crawlers read your site.
llms.txtA summary written for AIA plain-text file that tells AI models who you are and which pages matter most.
Brand entityConsistent identity across the webOrganisation schema and sameAs links to LinkedIn, Google Business Profile and directories.
Citable contentFacts AI can quoteClear, specific, up-to-date content with figures, locations and services spelled out.
FreshnessRecently updatedAI models favour sources that are active and current.
AI awarenessWhat AI says about you todayWe ask an AI assistant with web search about your business and show its answer.
Why GEO matters

## Be the brand AI recommends
When someone asks an AI assistant for the best agency, clinic, school or restaurant near them, it names a handful of businesses. GEO makes sure yours is one of them, by making your site readable for AI and your brand visible on the sources AI trusts.
01Check your GEO score and see what AI currently says about you.
02We open your site to AI crawlers, add llms.txt and strengthen your brand entity.
03We build citations and mentions, and track your visibility in ChatGPT, Gemini and Perplexity.

## How fast can we fix it?
Move the sliders to see what your budget gets you and how your AI visibility score could grow.
Estimate based on typical results for similar sites. Not a guarantee: AI answers change and every market is different.
FAQ

## Frequently asked questions

## What is GEO?
GEO stands for Generative Engine Optimisation. It is the work of making your business visible in answers from generative AI tools such as ChatGPT, Claude, Gemini, Perplexity and Microsoft Copilot. GEO covers letting AI crawlers read your site, publishing an llms.txt file, building a clear brand entity with schema and profile links, and earning mentions on sources AI models trust.

## How do I know if ChatGPT recommends my business?
The free GEO audit on this page asks an AI assistant with live web search what it knows about your business and shows you its answer. For ongoing tracking, Bold Marketing monitors a set of real customer prompts in ChatGPT, Gemini and Perplexity each week and reports where you are mentioned and which competitors appear instead.

## What is llms.txt?
llms.txt is a plain-text file at the root of your website, like robots.txt, that gives AI models a short summary of your business and links to your most important pages. It helps AI tools understand who you are and what you offer without having to crawl and interpret every page.

## Should I block AI crawlers?
Blocking AI crawlers stops tools like ChatGPT and Perplexity from reading your site, which makes it much harder for them to recommend you. Most businesses that want customers should allow AI search crawlers. If you are concerned about training, you can allow search and assistant crawlers while blocking training-only crawlers.

## How long does GEO take?
Technical GEO fixes such as crawler access, llms.txt and schema can be done in a week or two. Being recommended more often depends on brand mentions, citations and content, which build over three to twelve months. The calculator on this page shows an estimate for different budgets.

## How much does GEO cost with Bold Marketing?
Bold Marketing's GEO plans start at £500 one-time for the technical setup plus £200 a month for content, citations and reporting. Growth and Authority plans add AI answer tracking, directory and citation building, digital PR and more content. Use the calculator to compare plans and request a tailored proposal.